I'm excited to share two key videos from the Pricing section of my Profit First for Pracs course: Value-Based Pricing and Pricing Per Minute.

The majority of practitioners I come across feel a little lost when it comes to pricing and are most often undercharging. These videos and exercises will help you gain some clarity on this.

We will first explore value-based pricing, which is the most important aspect of this lesson. Understanding the value you provide to your clients is essential in setting your prices appropriately. Then, I'll guide you through another way of making pricing decisions—calculating your cost per minute. While this cost per minute gives you the bare minimum, always come back to the value you provide when making your final pricing decisions.

If you decide to sign up to my Profit First for Pracs course, we will use the pricing you calculate to set some financial and client number KPIs.

I know that thinking about pricing can feel overwhelming, but remember, this is an opportunity to recognise the immense value you bring to your clients and to ensure your business thrives.

Here's what to do next:​

• ​Watch the value based pricing video - above

• Watch the Pricing Per Minute video here​.

• Complete the below exercises.

Exercise 1:

List your current prices.

Consider, are these value-based prices?

Or are these cost or fear-based prices?

Exercise 2:

Document the value that you provide with your offerings.

Why should this customer buy from you?

What results do you get from them?

How does this improve their life? Or solve their problems?

Find ways to articulate the value. For eg. they will have the energy to enjoy their favourite activities again, or they will be free from pain that they had been experiencing for years.

Now that you've documented this value, make sure to include it in all your marketing and sales processes. You need to make it a no brainer for people to buy from you.

Exercise 3:

Price your offerings.

Start with doing the calculations for cost per minute - And let that be your baseline, your bare minimum.

And now focus on the value you provide (per exercise 2). What would your ideal client be willing to pay for this? Their dream solution?

This can be tricky to determine, and you can ask your peers what they charge for similar programs, but remember their prices reflect their money blocks.

Take your time here, consider the value you bring to the table with your signature solution, and price accordingly.

If you do these exercises, I'd love to hear from you! How has it changed your perspective on pricing? Did you discover that you might be undercharging? How do you feel about the value you provide?

I can't wait to hear about your insights and progress.